Marketing guides for campaigns and law firms
Plain answers on digital ads, messaging, voter targeting and social media, with the Florida election and bar rules that apply and a source for every figure.
Campaign Strategy
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Campaign StrategyDigital Marketing for Political Campaigns: A Florida Guide
The five things to build before a campaign's first ad runs, the Florida and platform rules that apply, and an honest look at what digital ads can and cannot do.
14 min read -
Campaign StrategyWhen Should a Florida Campaign Start Advertising?
In Florida, requested mail ballots reach voters weeks before Election Day. Here is how to plan campaign advertising backward from those ballots, early voting, qualifying and platform deadlines.
14 min read -
Campaign StrategyPolitical Campaign Messaging: How to Write Your Message
A slogan sounds good. A campaign message tells voters why you, for this district, at this moment. Here is how to build one from research, in your voters' languages, within Florida's ad rules.
12 min read -
Campaign StrategyVoter Targeting: Base, Persuadable and Low-Turnout Voters
Base voters need reminders, persuadable voters need a reason, and supporters who vote unreliably need help turning out. Here is how to plan for all three.
12 min read -
Campaign StrategyHow Voters Decide in Down-Ballot Races
In judicial, school board and city races, many voters know little about who is running. Here is what research shows about how they decide, and what a qualified candidate can do about it.
11 min read -
Campaign StrategyName Recognition in Politics: How Candidates Build It
A familiar name can raise support in low-information races, but one heavy week of Facebook ads is not enough. Here is what the research shows and a plan to build recognition before ballots go out.
12 min read - Campaign Strategy
Final Week Checklist for Florida Campaigns: Nov 3, 2026
The last days of a Florida campaign run on fixed dates. This checklist lays out early voting, the mail ballot deadlines, Meta's October 27 cutoff, the text message disclosure rule and the Election Day basics, with a source for each.
9 min read - Campaign Strategy
Reaching Haitian Voters in South Florida: A Campaign Guide
Haitian Creole is the second most common non-English language in Florida homes, after Spanish. This guide covers what public data shows, which official Creole voting materials exist, and how to plan native-language ads that follow Florida's rules.
8 min read
Political Advertising
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Political AdvertisingFacebook and Instagram Ads for Political Campaigns
How campaigns run Facebook and Instagram ads: who you can target, Meta authorization and Paid for by disclaimers, Florida disclaimer wording, the final-week block on new ads and the Ad Library.
15 min read -
Political AdvertisingDo Political Ads Work? Reach Voters Where They Are
Voter attention moved to phones and feeds. What digital ads do for a campaign: reach and repetition inside a district, targeting and languages, what the reporting shows, and what a week of the work looks like.
12 min read - Political Advertising
Meta Political Ad Restriction Period: Oct 27 to Nov 3
Meta will not allow new ads about social issues, elections or politics from 12:01 AM PT on October 27 through 11:59 PM PT on November 3, 2026. Here is what that means for a campaign's live ads, edits and budgets.
7 min read - Political Advertising
Florida Political Ad Disclaimers: What Each Ad Must Say
Florida's disclaimer wording depends on who pays for the ad and what kind of communication it is. This guide sets out the statute's wording for candidate ads, other payers, independent expenditures, electioneering communications, texts and AI content.
11 min read
Law Firm Marketing
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Law Firm MarketingLaw Firm Social Media Strategy: Give Every Post a Job
More posts do not fix a direction problem. Give every law firm post one job, keep it inside the Florida Bar's advertising rules, and make sure someone answers when a prospect is ready.
12 min read - Law Firm Marketing
Immigration Law Firm Marketing in Florida: A Practical Guide
A practical guide for Florida immigration attorneys. It covers the Florida Bar rules that apply to every ad, how to build pages by matter type, how to advertise in Spanish and Haitian Creole, and how to choose between search, Local Services Ads and social.
12 min read -
Law Firm MarketingGoogle Ads vs Local Services Ads for Immigration Lawyers
Google Ads charges per click and gives a firm control of keywords and landing pages. Local Services Ads charge per valid lead after Google verifies the owner and each immigration lawyer. This guide compares how each works and how to test both.
9 min read
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Social Media and Paid Ads
Organic vs Paid Social Media for Law Firms and Campaigns
Posting is presence. Advertising is distribution. How law firms and campaigns combine organic and paid social media, and what changes under Florida Bar and political ad rules once you pay.
12 min readBoost Post vs Ads Manager: Why You Need a Funnel
Boosting a post is advertising, with fewer controls than Ads Manager. A boost buys the reach, and a funnel builds what comes next. Here is how law firms and campaigns turn reach into calls, donations and votes, and the rules that apply once you pay.
12 min read