Services / Advertising
Facebook, Instagram, Google Search, YouTube and X
Targeting you can see. Reporting you can read.
Meta, Google, YouTube and X ads that reach the people who decide.
Every dollar goes toward the people most likely to vote for you or hire you. We build the audiences, write and place the ads across Facebook, Instagram, Google Search, YouTube and X, and walk you through exactly what your spend is doing.
Three ads, three clients.
Real pieces from three client accounts
How we find the people who decide. Four ways to build an audience.
Every ad account we run uses some mix of these four methods. Pick one to see how it works. The diagrams are illustrative; the real numbers are in the next section.
Move the pin and adjust the radius.
Illustrative diagram. It shows how the method works, not the results of any campaign.
Draw the map first.
Ads run only where your voters or your clients are. We set the geography by state, county, city and ZIP code, or as a radius around a polling place or an office, and the ad never leaves that line.
- 1 State, county and city
- 2 ZIP codes
- 3 A radius around a polling place or an office
- 4 Layered with demographics and interests
Illustrative diagram. It shows how the method works, not the results of any campaign.
Start from the people you already know.
Upload a voter file or a client list. The platform matches the rows to accounts and builds a custom audience from the matches. The people you already reached can be excluded, so the next dollar goes to someone new.
- 1 Upload a voter file or a client list
- 2 Match the rows to accounts
- 3 Build a custom audience from the matches
- 4 Exclude the people you already reached
Slide to widen or narrow the audience.
Illustrative diagram. It shows how the method works, not the results of any campaign.
Find more people like your best ones.
Start from your donors, volunteers or past clients. The platform finds people who look like them, and you set how close the match has to be, from tight to broad.
- 1 Seed: donors, volunteers or past clients
- 2 The platform finds people who look like them
- 3 Tuned from tight to broad
- 4 Runs inside your geography
Illustrative diagram. It shows how the method works, not the results of any campaign.
Follow up with the people who engaged.
Someone watched a video. Someone visited the site. Each of them gets the next message, with creative written for that step.
- 1 Watched a video
- 2 Visited the site
- 3 Sees the follow-up creative
- 4 A weekly creative refresh keeps the sequence current
Numbers from a real campaign. One account, one date range, ad by ad.
These are the totals from a congressional campaign we ran on Meta. Spend, impressions and clicks are summed from the per-ad rows, and CPM and cost per link click follow from them. Nothing here is a projection.
Dale Holness
Congressional campaign
- Meta ads
- May 1 to Aug 18, 2026
29 ads in English, Spanish and Haitian Creole.
Meta Ads Manager, May 1 to Aug 18, 2026, per-ad rows. Reach is per ad and is not summed.
A separate account: a law firm
Claxton Law Group
Law firm
- Meta ads
- Account totals, as of September 2026
- Messaging conversations started
- 18,688
- Cost per messaging conversation started
- $5.00
- On average: ad spend divided by messaging conversations started
For Claxton Law Group, 18,688 messaging conversations started from its Meta ads, at $5.00 each on average.
Meta Ads Manager, account totals for 119 campaigns since the firm began advertising, as of September 2026.
Disclosure: Christian Gonzalez, founder of Advocacy Aces, is also Co-Founder and CMO of Claxton Law Group.
Read the Claxton Law Group case studyWhat's included. The channels and the work behind them.
Facebook and Instagram ads
Google Search ads
YouTube ads
X (Twitter) ads
Audience building from location, demographics, interests, lookalikes and supporter data
Retargeting, and a weekly creative refresh so underperforming ads get swapped out
Transparent reporting, walked through with you
How it works. Four steps, in order.
Nothing runs before the audit, and nothing runs without your approval. After launch, the weekly data decides what changes.
- 1
Audit
We go through your existing accounts, pixels and audiences before a dollar runs, so nothing you already paid for goes to waste.
- 2
Build
Audiences, tracking and the first round of creative, all approved by you before launch.
- 3
Launch and refine
Ads go live in days, not weeks. Every week the data decides which ads stay, which get replaced, and where the next dollar goes.
- 4
Report
Weekly updates and live dashboards, explained in plain language, with direct access to the person running your account.
Digital advertising questions, answered.
If your question is not here, ask it on the call. We will give you a straight answer.
Facebook, Instagram, Google Search, YouTube and X. Streaming TV runs as its own service and reports alongside them.
We build and run your ads in days, not weeks. The platforms then need about two weeks to learn your audience, which is why starting early costs less than starting late.
You can, or we produce it. Images, video and copy are separate services you can add to any advertising engagement.
Pairs well with.
Streaming TV reports alongside your Meta and Google results. The people who open your emails and texts are the warmest audience your ads can retarget.
Related reading
Guides from the Advocacy Aces blog.
-
Political AdvertisingFacebook and Instagram Ads for Political Campaigns
How campaigns run Facebook and Instagram ads: who you can target, Meta authorization and Paid for by disclaimers, Florida disclaimer wording, the final-week block on new ads and the Ad Library.
15 min read -
Social Media and Paid AdsBoost Post vs Ads Manager: Why You Need a Funnel
Boosting a post is advertising, with fewer controls than Ads Manager. A boost buys the reach, and a funnel builds what comes next. Here is how law firms and campaigns turn reach into calls, donations and votes, and the rules that apply once you pay.
12 min read -
Campaign StrategyDigital Marketing for Political Campaigns: A Florida Guide
The five things to build before a campaign's first ad runs, the Florida and platform rules that apply, and an honest look at what digital ads can and cannot do.
14 min read
Ready to put your budget in front of the people who decide?
Schedule a consultation. We will talk through your goals, your audience, and what your marketing should be doing for you, before you commit to anything.