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Every word your campaign or firm puts out

Every word, in your voice.

Scripts, ad copy, emails, op-eds and mailers, in your voice.

Message beats budget when the message is right. We write the video scripts, ad copy, emails, speeches, op-eds, statements and mailers that give your campaign or firm something worth saying, then keep it consistent everywhere it shows up.

Schedule Consultation See the script to screen

July 9 · Anchor

158 years ago, America wrote a promise into the Constitution: born here, you belong here. Last week, the Supreme Court kept it.
Post marking the anniversary of the 14th Amendment
What it became Born Here, You Belong Here, Anchor date post

RAPID FIRE

Voiceover On screen Dale Holness delivered millions in rental relief for Broward, MILLIONS in rental relief built hundreds of affordable homes, HUNDREDS of affordable homes built
What it became Rapid Fire, Vertical, 15 s

Caption A

More affordable homes. More good-paying jobs. More opportunity for the families who built this community.
What it became Donate ad, 1:1
See the script to screen

Script to screen. The words first, then the spot.

Three spots for one congressional campaign. Pick one and step through the script as we wrote it, line by line, the voiceover over the words that snap on screen, then press play on the cut that shipped. Two of the three were also written in the candidate’s own voice; switch between them.

Congressional campaign

  • Script to screen
  • Video ad

Rapid Fire

The script

RAPID FIRE :18–20

Each receipt snaps on screen with the VO.

Dale Holness delivered millions in rental relief for Broward,

On screen MILLIONS in rental relief

built hundreds of affordable homes,

On screen HUNDREDS of affordable homes built

and secured a $20 million investment to revitalize our community.

On screen $20 MILLION to revitalize our community

Dale Holness is a fighter for all of us.

On screen A FIGHTER FOR ALL OF US

Send him to Congress — vote by August 18th.

On screen DALE HOLNESS FOR CONGRESS · Vote by Aug 18

1 / 5

END CARD: Logo · Paid for by Holness for Congress

The spot Rapid Fire, Vertical, 15 s

Thinks Big

The script

THINKS BIG :18–20

Fast, driving, confident — bigger, more sweeping energy than the community cut.

Dale Holness backed a $2.6 billion expansion of our international airport.

On screen $2.6 BILLION airport expansion

Powered a $3.2 billion upgrade to Port Everglades — fueling jobs and global trade.

On screen $3.2 BILLION Port Everglades · jobs & trade

Supported $1.75 billion to grow our convention center and tourism.

On screen $1.75 BILLION convention center & tourism

And approved $120 million for better roads — creating nearly 1,500 jobs.

On screen $120 MILLION roads · ~1,500 jobs

Dale Holness is a fighter for all of us.

On screen A FIGHTER FOR ALL OF US

Send him to Congress — vote by August 18th.

On screen DALE HOLNESS FOR CONGRESS · Vote by Aug 18

1 / 6

END CARD: Logo · Paid for by Holness for Congress

THINKS BIG :18–20

Fast, driving, confident.

I backed a $2.6 billion expansion of our international airport.

On screen $2.6 BILLION airport expansion

I helped power a $3.2 billion upgrade to Port Everglades — fueling jobs and global trade.

On screen $3.2 BILLION Port Everglades · jobs & trade

I supported $1.75 billion to grow our convention center and tourism.

On screen $1.75 BILLION convention center & tourism

And I approved $120 million for better roads — creating nearly 1,500 jobs.

On screen $120 MILLION roads · ~1,500 jobs

I don't think small when it comes to Broward.

On screen HE BUILDS BIG FOR BROWARD

I’m Dale Holness. Vote me for Congress, and I'll keep fighting for prosperity for all of Broward.

On screen DALE HOLNESS FOR CONGRESS · Vote by Aug 18

1 / 6

END CARD: Logo · Paid for by Holness for Congress

The spot Think Big, Vertical, 25 s

Money Back in Your Pocket

The script

MONEY BACK IN YOUR POCKET :18–20

Dale Holness built hundreds of affordable homes for Broward families.

On screen HUNDREDS OF HOMES affordable housing for Broward families

Cut property taxes for our seniors with an expanded homestead exemption.

On screen $50,000 EXEMPTION property tax relief for seniors

And fought for a living wage — putting an estimated $14 million a year back into our local economy.

On screen $14 MILLION A YEAR back into Broward's economy

Dale Holness is a champion for the working class.

On screen A CHAMPION FOR THE WORKING CLASS

Send him to Congress — vote by August 18th.

On screen DALE HOLNESS FOR CONGRESS · Vote by Aug 18

1 / 5

END CARD: Logo · Paid for by Holness for Congress

MONEY BACK IN YOUR POCKET :16–18

We built hundreds of affordable homes for Broward families.

On screen HUNDREDS OF HOMES affordable housing for Broward families

I cut property taxes for our seniors with an expanded homestead exemption.

On screen $50,000 EXEMPTION property tax relief for seniors

And I fought for a living wage — putting an estimated $14 million a year back into our local economy.

On screen $14 MILLION A YEAR back into Broward's economy

Working families built this county. I'll never stop fighting for them.

On screen A CHAMPION FOR THE WORKING CLASS

I’m Dale Holness. Send me to Congress, and I'll keep fighting for prosperity for all of Broward.

On screen DALE HOLNESS FOR CONGRESS · Vote by Aug 18

1 / 5

END CARD: Logo · Paid for by Holness for Congress

The spot Money Bump, Vertical, 20 s

The script as written; the spot as it shipped. The finished cuts are later versions than these script tabs, so a line or two differs.

The long read. Sixty seconds, five beats.

A one-minute read is built the same way every time: a hook in the first ten seconds, a promise, proof, a return to now and a close. Step through the Fourth of July script we wrote for the same campaign, with the on-screen and B-roll notes as they were handed to the editor.

FOURTH OF JULY — Dale Holness (Master Cut, ≈:55–60)

Dale VO, unhurried and warm. Recorded July 1, built to air across the weekend.

Script only

01 Hook 0–10s

This Saturday, America turns 250 years old. On my first Fourth of July in this country, I watched the fireworks from a distance. I didn't know a soul. I had two hands and a hope that someone like me could make it here.

On screen and B-roll

  • [TEXT: America turns 250.]
  • [B-ROLL: a quiet night sky, an ordinary street]

02 The promise 10–24s

Because two and a half centuries ago, ordinary people — not kings — decided they'd shape their own future. And the promise underneath it was simple: where you start doesn't decide where you finish. Everyone deserves a fair shot. We didn't begin living up to it — but every generation since has pushed to make it true for more people. That's the American story.

On screen and B-roll

  • [B-ROLL: flag, founding imagery → diverse South Florida neighborhoods, families]

03 His proof 24–38s

It's my story too. I came here with next to nothing and built a life. Then I spent 18 years making sure more families in Broward got that same chance — the same shot this country gave me. Not from a podium. In our own neighborhoods.

On screen and B-roll

  • [SUPER: Broward County Commissioner & Mayor · 18 years of service]
  • [B-ROLL: Dale with constituents]
  • [optional on-screen stat]

04 Return to now 38–50s

This weekend, I'll watch those same fireworks from my own backyard. Family on the grass. A street full of neighbors. The distance between that first Fourth and this one — that's the whole thing. That's what this country can still do for anyone.

On screen and B-roll

  • [B-ROLL: a gathering filling in, warm, golden light]

05 Close 50–60s

Two hundred fifty years in, the promise still isn't finished. But that's the point — we keep building it. Together. From my family to yours: happy birthday, America.

On screen and B-roll

  • [TEXT: Dale Holness · Democrat for U.S. Congress, FL-20]

Two captions, one ad. We write the variations. The account decides.

Two versions of the primary text for the same fundraising ad, written for the campaign to test against each other. The version that brings in more at a lower cost stays; the other is retired. Read them side by side, beside the donate ad the campaign ran.

Primary text
Dale Holness Congressional campaign

Caption A

More affordable homes. More good-paying jobs. More opportunity for the families who built this community. Dale Holness will fight to bring all of it to Florida's 20th district, because as your Mayor and Commissioner, he already has: • Added 1000+ affordable homes built in the neighborhoods others forgot • Generated $248M directed to local small businesses • Secured $59M in emergency rental assistance to keep families in their homes • A $50,000 homestead exemption to cut property taxes for our seniors • 10,000+ neighbors helped to become U.S. citizens, completely free • 18 years delivering for Broward That's not an empty promise. It's a pattern. Dale never needed a title to fight for this community, and he's ready to take that fight to Washington. Help send Dale to Congress. Donate before the August primary at holnessforcongress.com.

Caption B

Support Dale Holness for congress to bring more affordable housing, stronger small businesses, and real opportunity to Florida's 20th. He's not asking you to take it on faith. He's got the receipts. As your Mayor and Commissioner, he already has: • Added 1000+ affordable homes built in the neighborhoods others forgot • Generated $248M directed to local small businesses • Secured $59M in emergency rental assistance to keep families in their homes • A $50,000 homestead exemption to cut property taxes for our seniors • 10,000+ neighbors helped to become U.S. citizens, completely free • 18 years delivering for Broward Dale came to Broward as an immigrant with nothing and spent the next 20 years making sure the next family got the same shot. He never needed a title to fight for this community, and with your support, he'll keep fighting for it in Washington. Help power the campaign. Donate today at holnessforcongress.com.
Square fundraising ad for Holness for Congress with candidate photo and a donate call to action
The donate ad, 1:1

Two captions written for the campaign’s fundraising ads, beside its donate ad.

The hooks. One line that earns the next one.

Every anchor date in the 44-day content plan we prepared for the campaign came with its hook written in advance: the first line of the caption, the one that decides whether anyone reads the second. Here they are, verbatim, and where the delivered post is on the site, the post sits beside its hook.

Post marking the anniversary of the 14th Amendment
July 9 Anchor

The 14th Amendment turns 158

The hook

158 years ago, America wrote a promise into the Constitution: born here, you belong here. Last week, the Supreme Court kept it.

The post as delivered · Dale Holness

Four years ago, America got a three-digit number for a crisis. Save this post. Share it with someone who needs it.
July 16 Anchor

The 988 Lifeline turns 4

Hook only

He crossed a bridge so you could cross a ballot box. The deadline to register is Monday.
July 17 Anchor

John Lewis, six years

Hook only

In 1848, women gathered at Seneca Falls to demand the ballot. Tomorrow is your deadline to claim yours.
July 19 Voter info

Seneca Falls, 178 years

Hook only

Today is the deadline. After midnight, the door closes on August 18.
July 20 Voter info

Last day to register

Hook only

Florida families: every school supply run between now and August 20 is tax free. Save this list.
July 21 Cost of living

Tax-free school shopping is live

Hook only

36 years ago, America decided disability would not mean exclusion. The work is not finished.
July 26 Anchor

The ADA turns 36

Hook only

Issue post on Social Security and Medicare with a senior couple walking on a palm-lined sidewalk
July 30 Anchor

Medicare and Medicaid turn 61

The hook

61 years ago, America promised its seniors they would not face illness alone. A promise made should be a promise kept.

The line, on the piece · Dale Holness

This month honors Black-owned business. Dale spent 18 years opening county doors for them. The receipts are public record.
August 1 Anchor

Black Business Month kickoff

Hook only

61 years ago, Americans bled for the ballot. Twelve days from now, FL-20 uses it.
August 6 Anchor

The Voting Rights Act turns 61

Hook only

FL-20, the doors are open. Nine days of early voting start today.
August 8 Voter info

Early voting opens

Hook only

Broward goes back to school today. Drive slow in school zones. And parents, after drop-off, early voting is open.
August 10 Anchor

First day of school in Broward

Hook only

Post marking the anniversary of Social Security
August 14 Anchor

Social Security turns 91

The hook

91 years ago this week, America made a promise to its workers. Early voting is open right now. Vote like the promise depends on it.

The post as delivered · Dale Holness

Election day post announcing the polls are open
August 18 Anchor

Primary day and the 19th Amendment turns 106

The hook

106 years ago today, American women won the right to vote. Today, FL-20, use it. Polls are open.

The post as delivered · Dale Holness

1 / 14

Long form. For search, and for answer engines.

17 guides on the Advocacy Aces blog, byline Advocacy Aces, 194 minutes of reading in all.

The same writers write the long pieces: guides built to answer the questions people type into Google and ask an AI assistant, with sources cited and an FAQ at the end of each one. Three that belong beside this page:

How it works. Listen, frame, write and ship.

Three steps, in order. You read and approve every line before it runs.

  1. 1

    Listen

    We start from how you actually talk: interviews, past speeches, the way you explain your work to a neighbor.

  2. 2

    Frame

    One message, stated plainly, that gives people something to vote for or a reason to call. Everything else supports it.

  3. 3

    Write and ship

    Scripts, ads, emails and mailers drafted fast with AI, then edited by a person so they sound like you and not like a machine.

Drafted with AI, edited by a writer, approved by you.

What’s included.

Video and reel scripts

Ad headlines, captions and primary text

Email and text sequences

Website and landing page copy

Op-eds, statements, press releases and speeches

Mailer and print copy

Start with one piece.

Tell us the race or the practice area and the one thing that has to be said. You get a draft to read, in your voice, before anything else is written.

Schedule Consultation

Questions about copywriting.

The two we hear most. Anything else, ask on the call.

Schedule Consultation

That is the job. We write from your interviews and your record, and you approve every line before it runs.

Yes, for speed. A writer edits everything, and nothing goes out that a person has not read.

Pairs well with.

Copy is the start of every piece. These services turn the words into the spot, the post and the ad.

Social Media Management Posts, carousels, reels and clipping on a day-by-day calendar Enterprise Ad Consulting For teams that run their own ads and want an expert in the room

Ready for words that sound like you?

Schedule a consultation. We will talk through your goals, your audience, and what your marketing should be doing for you, before you commit to anything.

Schedule Consultation contact@advocacyaces.com
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