Services / Strategy
Every word your campaign or firm puts out
Copywriting
Scripts, ad copy, emails, op-eds and mailers, in your voice.
Message beats budget when the message is right. We write the video scripts, ad copy, emails, speeches, op-eds, statements and mailers that give your campaign or firm something worth saying, then keep it consistent everywhere it shows up.
Work like this.
Every piece here shipped to the client named under it.
What's included.
Video and reel scripts
Ad headlines, captions and primary text
Email and text sequences
Website and landing page copy
Op-eds, statements, press releases and speeches
Mailer and print copy
AI-assisted drafting, edited by a writer, in your voice
How it works.
The same sequence every time, so you know what happens next and when.
Listen
We start from how you actually talk: interviews, past speeches, the way you explain your work to a neighbor.
Frame
One message, stated plainly, that gives people something to vote for or a reason to call. Everything else supports it.
Write and ship
Scripts, ads, emails and mailers drafted fast with AI, then edited by a person so they sound like you and not like a machine.
Copywriting questions, answered.
What campaigns and firms ask before they start. If yours is not here, bring it to the call.
That is the job. We write from your interviews and your record, and you approve every line before it runs.
Yes, for speed. A writer edits everything, and nothing goes out that a person has not read.
Pairs well with.
Services that run alongside copywriting.
Related reading
Guides from the Advocacy Aces blog.
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Campaign StrategyPolitical Campaign Messaging: How to Write Your Message
A slogan sounds good. A campaign message tells voters why you, for this district, at this moment. Here is how to build one from research, in your voters' languages, within Florida's ad rules.
12 min read -
Law Firm MarketingLaw Firm Social Media Strategy: Give Every Post a Job
More posts do not fix a direction problem. Give every law firm post one job, keep it inside the Florida Bar's advertising rules, and make sure someone answers when a prospect is ready.
12 min read -
Campaign StrategyVoter Targeting: Base, Persuadable and Low-Turnout Voters
Base voters need reminders, persuadable voters need a reason, and supporters who vote unreliably need help turning out. Here is how to plan for all three.
12 min read
Ready to put copywriting to work for your campaign or firm?
Schedule a consultation. We will talk through your goals, your audience, and what your marketing should be doing for you, before you commit to anything.