Services / Strategy
Strategy, audits, training
Enterprise Ad Consulting
For teams that run their own ads and want an expert in the room.
You already have a team, an agency or a budget large enough to need a plan. We audit the accounts, build the media plan and the messaging framework, set up the reporting, and train the people running it, without taking the keys.
What's included.
Account and creative audits across Meta, Google, YouTube, X and streaming TV
Media planning and budget allocation across channels
Voter and customer messaging framework
Reporting and dashboard setup your team can run
Training sessions and weekly office hours
Vendor and platform selection
Fractional leadership for a campaign cycle or a quarter
How it works.
The same sequence every time, so you know what happens next and when.
Audit
Accounts, creative, targeting and spend, reviewed line by line, with a written list of what to fix first.
Plan
A media plan and a messaging framework your team can execute, with the budget split across channels and the calendar to match.
Coach
Weekly office hours and training for the people running the ads, so the plan survives contact with reality.
Enterprise Ad Consulting questions, answered.
What campaigns and firms ask before they start. If yours is not here, bring it to the call.
Larger campaigns, organizations, agencies and multi-office firms with an in-house team that runs its own advertising.
No. Your team keeps the keys. We advise, audit, plan and train.
Pairs well with.
Services that run alongside enterprise ad consulting.
Related reading
Guides from the Advocacy Aces blog.
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Campaign StrategyDigital Marketing for Political Campaigns: A Florida Guide
The five things to build before a campaign's first ad runs, the Florida and platform rules that apply, and an honest look at what digital ads can and cannot do.
14 min read -
Campaign StrategyWhen Should a Political Campaign Start Advertising in Florida?
In Florida, requested mail ballots reach voters weeks before Election Day. Here is how to plan campaign advertising backward from those ballots, early voting, qualifying and platform deadlines.
14 min read -
Social Media and Paid AdsBoost Post vs Ads Manager: Why You Need a Funnel
Boosting a post is advertising, with fewer controls than Ads Manager. A boost buys the reach, and a funnel builds what comes next. Here is how law firms and campaigns turn reach into calls, donations and votes, and the rules that apply once you pay.
12 min read
Ready to put enterprise ad consulting to work for your campaign or firm?
Schedule a consultation. We will talk through your goals, your audience, and what your marketing should be doing for you, before you commit to anything.