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Scripting, editing, transitions, effects, voiceover

Ads that look like you meant it.

Scripted, edited and voiced.

Video is where campaigns are won and lost. We write the script, edit the footage, add the transitions, effects and voiceover, and cut every ad for the feed it runs in. One shoot becomes vertical ads, Reels and clips, then gets translated and dubbed so it speaks every language in your district.

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Think Big Dale Holness · Video ad, Vertical, 25 s Watch the work

The work. Press play on any ad.

19 of the ads we scripted, edited and voiced for our clients.

19 ads

  • Think Big

    Vertical, 25 s

    Dale Holness · Congressional campaign

  • Rapid Fire

    Vertical, 15 s

    Dale Holness · Congressional campaign

  • Money Bump

    Vertical, 20 s

    Dale Holness · Congressional campaign

  • Washington

    Vertical, 35 s

    Dale Holness · Congressional campaign

  • Spanish ad, captioned

    Vertical, 46 s, Spanish captions

    Dale Holness · Congressional campaign

  • Song ad, reggae

    Vertical, 42 s

    Dale Holness · Congressional campaign

  • Song ad, salsa

    Vertical, 51 s

    Dale Holness · Congressional campaign

  • Song ad, Haitian Creole

    Vertical, 42 s

    Dale Holness · Congressional campaign

  • Asylum

    Vertical, 30 s

    Claxton Law Group · Law firm

  • Family petition

    Vertical, 35 s

    Claxton Law Group · Law firm

  • Naturalization

    Vertical, 42 s

    Claxton Law Group · Law firm

  • Parole

    Vertical, 35 s

    Claxton Law Group · Law firm

  • TPS

    Vertical, 40 s

    Claxton Law Group · Law firm

  • VAWA

    Vertical, 34 s

    Claxton Law Group · Law firm

  • Asylum, Haitian Creole

    Vertical, 30 s

    Claxton Law Group · Law firm

  • Family petition, Haitian Creole

    Vertical, 35 s

    Claxton Law Group · Law firm

  • TPS, Haitian Creole

    Vertical, 30 s

    Claxton Law Group · Law firm

  • Washington, widescreen

    16:9, 30 s

    Dale Holness · Congressional campaign

  • Rapid Fire, widescreen

    16:9, 14 s

    Dale Holness · Congressional campaign

Sound on. Nothing plays until you press it, and one ad plays at a time.

The script comes first.

Every ad starts on the page. We write the hook, the point and the ask before we open the footage, then we cut the video to fit the words.

A script is also the cheapest thing to change. Once the words are right, the voiceover, the captions and every language version follow from the same page. The lines here are from the scripts we wrote for the same campaign.

One of the three scripts we wrote for the campaign, beside the cut it became. Press play on the spot.

See all three scripts

Congressional campaign

  • Script to screen
  • Video ad

Rapid Fire

The script

RAPID FIRE :18–20

Each receipt snaps on screen with the VO.

Dale Holness delivered millions in rental relief for Broward,

On screen MILLIONS in rental relief

built hundreds of affordable homes,

On screen HUNDREDS of affordable homes built

and secured a $20 million investment to revitalize our community.

On screen $20 MILLION to revitalize our community

Dale Holness is a fighter for all of us.

On screen A FIGHTER FOR ALL OF US

Send him to Congress — vote by August 18th.

On screen DALE HOLNESS FOR CONGRESS · Vote by Aug 18

1 / 5

END CARD: Logo · Paid for by Holness for Congress

The spot Rapid Fire, Vertical, 15 s

The script as written; the spot as it shipped. The finished cuts are later versions than these script tabs, so a line or two differs.

People first. System second. Policy third. Dale last.
From the campaign's scripts and script notes
That's not a promise. That's a record. And I'm just getting started.
From the campaign's scripts and script notes

How we make it. Five steps, in order.

Every ad goes through the same five steps, and each one builds on the step before it. You see and approve the script before anything gets cut.

  1. 01

    Script

    Scripts and storyboards, written for the first three seconds. The hook comes first, because that is when a viewer decides whether to keep watching.

    From the work

    • Poster frame of the Rapid Fire video ad, aerial footage in a branded frame Rapid Fire Vertical, 15 s
  2. 02

    Voiceover

    Voiceover, AI and human. The read is timed to the cut, so the words land on the frames they belong to.

    From the work

    • Poster frame of the Money Bump video ad Money Bump Vertical, 20 s
  3. 03

    Edit

    Editing, transitions, motion graphics and effects. We cut the footage to the script, then build the title cards and lower thirds that carry your name.

    From the work

    • Poster frame of the Think Big video ad, the candidate walking past a poster-covered campaign office Think Big Vertical, 25 s
  4. 04

    Captions and on-screen text

    Every line that matters also appears as text on screen, so the ad still makes its point with the sound off.

    From the work

    • Poster frame of the Spanish-language video ad, the candidate speaking outdoors in a blue blazer with Spanish captions Spanish ad, captioned Vertical, 46 s, Spanish captions
  5. 05

    Versions

    Vertical cuts for Reels, Shorts and Stories, widescreen for YouTube and TV, and AI translation and lip-synced dubbing into Spanish and Haitian Creole.

    From the work

    • Poster frame of the widescreen Rapid Fire video ad Rapid Fire, widescreen 16:9, 14 s
    • Poster frame of a get out the vote video in Haitian Creole set to the Creole campaign song, a card with the candidate at a microphone and the primary date Song ad, Haitian Creole Vertical, 42 s

What's included.

Scripts and storyboards, written for the first three seconds

Editing, transitions, motion graphics and effects

Voiceover, AI and human

Captions and on-screen text

Vertical cuts for Reels, Shorts and Stories, plus widescreen for YouTube and TV

AI translation and lip-synced dubbing into Spanish and Haitian Creole

Clipping: one long interview or podcast becomes many short clips

The songs in the last two ads are ours too. Custom campaign songs in English, Spanish and Haitian Creole, in any style your district listens to. Hear the campaign's songs on the Audio page. Go to Audio

Start with the script.

Tell us the race or the practice area and what the ad has to do. You read and approve the script before anything gets cut.

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Pairs well with.

Images Digital ads, mailers, business cards, billboards and flyers, in any language Audio Campaign songs, jingles, mixing, mastering and voiceover

Related reading

Guides from the Advocacy Aces blog.

Ready to put video in front of your voters?

Schedule a consultation. We will talk through your goals, your audience, and what your marketing should be doing for you, before you commit to anything.

Schedule Consultation contact@advocacyaces.com
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