Services / Content
Scripting, editing, transitions, effects, voiceover
Ads that look like you meant it.
Scripted, edited and voiced.
Video is where campaigns are won and lost. We write the script, edit the footage, add the transitions, effects and voiceover, and cut every ad for the feed it runs in. One shoot becomes vertical ads, Reels and clips, then gets translated and dubbed so it speaks every language in your district.
The work. Press play on any ad.
17 of the ads we scripted, edited and voiced for our clients.
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Think Big
Vertical, 25 s
Dale Holness · Congressional campaign
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Rapid Fire
Vertical, 15 s
Dale Holness · Congressional campaign
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Money Bump
Vertical, 20 s
Dale Holness · Congressional campaign
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Washington
Vertical, 35 s
Dale Holness · Congressional campaign
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Song ad, reggae
Vertical, 42 s
Dale Holness · Congressional campaign
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Song ad, salsa
Vertical, 51 s
Dale Holness · Congressional campaign
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Asylum
Vertical, 30 s
Claxton Law Group · Law firm
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Family petition
Vertical, 35 s
Claxton Law Group · Law firm
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Naturalization
Vertical, 42 s
Claxton Law Group · Law firm
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Parole
Vertical, 35 s
Claxton Law Group · Law firm
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TPS
Vertical, 40 s
Claxton Law Group · Law firm
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VAWA
Vertical, 34 s
Claxton Law Group · Law firm
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Asylum, Haitian Creole
Vertical, 30 s
Claxton Law Group · Law firm
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Family petition, Haitian Creole
Vertical, 35 s
Claxton Law Group · Law firm
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TPS, Haitian Creole
Vertical, 30 s
Claxton Law Group · Law firm
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Washington, widescreen
16:9, 30 s
Dale Holness · Congressional campaign
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Rapid Fire, widescreen
16:9, 14 s
Dale Holness · Congressional campaign
Sound on. Nothing plays until you press it, and one ad plays at a time.
The script comes first.
Every ad starts on the page. We write the hook, the point and the ask before we open the footage, then we cut the video to fit the words.
A script is also the cheapest thing to change. Once the words are right, the voiceover, the captions and every language version follow from the same page. The lines here are from the scripts we wrote for the same campaign.
People first. System second. Policy third. Dale last. That's not a promise. That's a record. And I'm just getting started. How we make it. Five steps, in order.
Every ad goes through the same five steps, and each one builds on the step before it. You see and approve the script before anything gets cut.
- 01
Script
Scripts and storyboards, written for the first three seconds. The hook comes first, because that is when a viewer decides whether to keep watching.
- 02
Voiceover
Voiceover, AI and human. The read is timed to the cut, so the words land on the frames they belong to.
- 03
Edit
Editing, transitions, motion graphics and effects. We cut the footage to the script, then build the title cards and lower thirds that carry your name.
- 04
Captions and on-screen text
Every line that matters also appears as text on screen, so the ad still makes its point with the sound off.
- 05
Versions
Vertical cuts for Reels, Shorts and Stories, widescreen for YouTube and TV, and AI translation and lip-synced dubbing into Spanish and Haitian Creole.
What's included.
Scripts and storyboards, written for the first three seconds
Editing, transitions, motion graphics and effects
Voiceover, AI and human
Captions and on-screen text
Vertical cuts for Reels, Shorts and Stories, plus widescreen for YouTube and TV
AI translation and lip-synced dubbing into Spanish and Haitian Creole
Clipping: one long interview or podcast becomes many short clips
Start with the script.
Tell us the race or the practice area and what the ad has to do. You read and approve the script before anything gets cut.
Related reading
Guides from the Advocacy Aces blog.
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Campaign StrategyPolitical Campaign Messaging: How to Write Your Message
A slogan sounds good. A campaign message tells voters why you, for this district, at this moment. Here is how to build one from research, in your voters' languages, within Florida's ad rules.
12 min read -
Social Media and Paid AdsOrganic vs Paid Social Media for Law Firms and Campaigns
Posting is presence. Advertising is distribution. How law firms and campaigns combine organic and paid social media, and what changes under Florida Bar and political ad rules once you pay.
12 min read -
Political AdvertisingFacebook and Instagram Ads for Political Campaigns
How campaigns run Facebook and Instagram ads: who you can target, Meta authorization and Paid for by disclaimers, Florida disclaimer wording, the final-week block on new ads and the Ad Library.
15 min read
Ready to put video in front of your voters?
Schedule a consultation. We will talk through your goals, your audience, and what your marketing should be doing for you, before you commit to anything.