Services / Advertising
Email and text messaging
Texts and emails that land on the right day.
Fundraising emails, GOTV texts and follow-up sequences that get opened.
The list you already have is the cheapest audience you will ever reach. We write the emails and the text messages, build the sequences, and time them to the moments that matter: fundraising deadlines, early voting, election day, and the follow-up after a consultation.
Tue, Aug 18
Received message: Election Day is Here. The future of District 20 is on the ballot. Make your plan, bring friends & family, and make your voice heard. Vote Dale Holness for Congress on Tuesday, August 18 — then tell 5 people to do the same. 📍 Find your polling place at HolnessForCongress.com Prosperity for All starts with showing up Today.
What we write. Every send, from the first welcome to the last reminder.
Emails and texts, written for your list and timed to your calendar. Each kind of send below is included.
Fundraising and volunteer emails
Get-out-the-vote and reminder text messages
Welcome and follow-up sequences for new supporters and new leads
Subject lines and preview text written in variations and tested
Segmented sends: donors, volunteers, voters by precinct, past clients
Opt-in, opt-out and disclaimer language handled in every send
Your list stays yours.
We work inside the email and texting tools your campaign or firm already uses. Nothing moves to a platform of ours.
The moments map. One send for every date that matters.
An example calendar for a campaign. Yours is built from your own dates, and a firm runs the same map on consultations: welcome, follow-up, past clients.
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1. Announcement
- Email: Welcome email
- Email: Volunteer email
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2. Fundraising deadline
- Email: Fundraising email
- Text message: Reminder text
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3. Early voting opens
- Text message: GOTV text
- Email: Follow-up email
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4. Election day
- Text message: GOTV text
- Text message: Reminder text
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5. Thank you
- Email: Thank-you email
- Email: Follow-up sequence
How it works.
Map the moments, write and build, send and learn. The same sequence every time.
Map the moments
Election calendar or sales calendar, we mark every date a message should land and work backward from it.
Write and build
Copy, sequences and segments, set up inside the email and texting tools you already use, so your list stays yours.
Send and learn
Every send reports opens, clicks and replies, and the next one gets better because of it.
Email and SMS questions, answered.
The questions we hear first. Anything else, ask us on the call.
Yours. We work inside the email and texting tools your campaign or firm already uses, so your list stays your list.
That is the point. The people who opened an email or clicked a text are the warmest audience your ads can retarget.
Related reading
Guides from the Advocacy Aces blog.
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Campaign StrategyVoter Targeting: Base, Persuadable and Low-Turnout Voters
Base voters need reminders, persuadable voters need a reason, and supporters who vote unreliably need help turning out. Here is how to plan for all three.
12 min read -
Campaign StrategyWhen Should a Political Campaign Start Advertising in Florida?
In Florida, requested mail ballots reach voters weeks before Election Day. Here is how to plan campaign advertising backward from those ballots, early voting, qualifying and platform deadlines.
14 min read -
Social Media and Paid AdsBoost Post vs Ads Manager: Why You Need a Funnel
Boosting a post is advertising, with fewer controls than Ads Manager. A boost buys the reach, and a funnel builds what comes next. Here is how law firms and campaigns turn reach into calls, donations and votes, and the rules that apply once you pay.
12 min read
Ready to put your list to work?
Schedule a consultation. We will talk through your goals, your audience, and what your marketing should be doing for you, before you commit to anything.