Services / Advertising
Email and text messaging
Texts and emails that land on the right day.
Fundraising emails, GOTV texts and follow-up sequences that get opened.
The list you already have is the cheapest audience you will ever reach. We write the emails and the text messages, build the sequences, and time them to the moments that matter: fundraising deadlines, early voting, election day, and the follow-up after a consultation.
Tue, Aug 18
Received message: Election Day is Here. The future of District 20 is on the ballot. Make your plan, bring friends & family, and make your voice heard. Vote Dale Holness for Congress on Tuesday, August 18 — then tell 5 people to do the same. 📍 Find your polling place at HolnessForCongress.com Prosperity for All starts with showing up Today.
What we write. Every send, from the first welcome to the last reminder.
Emails and texts, written for your list and timed to your calendar. Each kind of send below is included.
Fundraising and volunteer emails
Get-out-the-vote and reminder text messages
Welcome and follow-up sequences for new supporters and new leads
Subject lines and preview text written in variations and tested
Segmented sends: donors, volunteers, voters by precinct, past clients
Opt-in, opt-out and disclaimer language handled in every send
Your list stays yours.
We work inside the email and texting tools your campaign or firm already uses. Nothing moves to a platform of ours.
The moments map. One send for every date that matters.
An example calendar for a campaign. Yours is built from your own dates, and a firm runs the same map on consultations: welcome, follow-up, past clients.
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- Email: Welcome email
- Email: Volunteer email
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- Email: Fundraising email
- Text message: Reminder text
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- Text message: GOTV text
- Email: Follow-up email
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- Text message: GOTV text
- Text message: Reminder text
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- Email: Thank-you email
- Email: Follow-up sequence
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- Email: Welcome email
- Text message: Reminder text
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- Text message: Reminder text
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- Text message: Reminder text
- Email: Follow-up email
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- Email: Follow-up email
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- Email: Segmented email
- Email: Follow-up sequence
Announcement
The first send after the launch: who you are, why you are running, and one thing to do next. The welcome email opens the sequence; the volunteer email gives the people who reply a job.
Fundraising deadline
The quarter closes on a date, so the ask lands the week before and again on the day. The reminder text goes to the people who opened the email and did not give.
Early voting opens
Early voting opens on a date you know months ahead. The text carries the locations and the hours; the follow-up email goes to whoever has not clicked.
Election day
Election Day is Here. The future of District 20 is on the ballot. Make your plan, bring friends & family, and make your voice heard. Vote Dale Holness for Congress on Tuesday, August 18 — then tell 5 people to do the same.
📍 Find your polling place at HolnessForCongress.com
Prosperity for All starts with showing up Today. Two texts, morning and afternoon: the polls are open, then the reminder before they close. This is the one we sent for a congressional campaign on August 18, 2026, verbatim.
Thank you
Win or lose, the list hears from you the day after: thank you, what happens next, and a sequence that keeps the relationship after the race.
First contact
Someone fills in a form or calls. The welcome email says what happens next and who they will hear from; the reminder text checks that it arrived.
Consultation booked
A consultation on the calendar gets a reminder text the day before and the morning of, with what to bring.
No-show follow-up
A missed consultation gets a text that offers a new time, then a follow-up email with the same link. No pressure, the door is left open.
Case update
Clients wait for news. A follow-up email at each stage, written once and sent to the segment at that stage, so nobody has to call to ask.
Past clients
Past clients are the warmest list a firm has. A segmented email when they may need you again, and a follow-up sequence that keeps you in mind.
How it works.
Map the moments, write and build, send and learn. The same sequence every time.
Map the moments
Election calendar or sales calendar, we mark every date a message should land and work backward from it.
Write and build
Copy, sequences and segments, set up inside the email and texting tools you already use, so your list stays yours.
Send and learn
Every send reports opens, clicks and replies, and the next one gets better because of it.
Email and SMS questions, answered.
The questions we hear first. Anything else, ask us on the call.
Yours. We work inside the email and texting tools your campaign or firm already uses, so your list stays your list.
That is the point. The people who opened an email or clicked a text are the warmest audience your ads can retarget.
Related reading
Guides from the Advocacy Aces blog.
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Campaign StrategyVoter Targeting: Base, Persuadable and Low-Turnout Voters
Base voters need reminders, persuadable voters need a reason, and supporters who vote unreliably need help turning out. Here is how to plan for all three.
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Campaign StrategyWhen Should a Florida Campaign Start Advertising?
In Florida, requested mail ballots reach voters weeks before Election Day. Here is how to plan campaign advertising backward from those ballots, early voting, qualifying and platform deadlines.
14 min read -
Social Media and Paid AdsBoost Post vs Ads Manager: Why You Need a Funnel
Boosting a post is advertising, with fewer controls than Ads Manager. A boost buys the reach, and a funnel builds what comes next. Here is how law firms and campaigns turn reach into calls, donations and votes, and the rules that apply once you pay.
12 min read
Ready to put your list to work?
Schedule a consultation. We will talk through your goals, your audience, and what your marketing should be doing for you, before you commit to anything.