Services / Advertising
Connected TV advertising
Your commercial on the living room screen.
Targeted to your district.
Your ad runs on more than 500 streaming apps and channels, on the television in the living room, targeted to your city, county, ZIP code or congressional district. We produce the 15 or 30 second spot from your existing photos and footage, choose the channels with you, and report impressions and completed views alongside your Meta and Google results.
Where it runs. The television, not a banner.
The ad plays full screen with the sound on, inside streaming apps and channels on the TV, and it is typically non-skippable. The channel list changes, so we confirm it with you at launch.
Icons are illustrative. No channel is promised until we confirm the list with you.
- Living room TV
- More than 500 streaming apps and channels
- Local news channels
- Sports channels
- Spanish-language channels
- Full screen, sound on
- Your ZIP code or district
- Households reached, in the report
How the spot gets made. Three steps.
- 01
You send what you have
The photos and footage you already have are enough. No film crew required, though we can shoot if you want new footage.
- 02
We cut the spot
A 15 or 30 second commercial, with the sponsor name, contact information and the paid-for-by disclaimer on screen throughout.
- 03
It runs and reports
Full screen, sound on, on the channels we picked together. Impressions, households reached and completed views land in the same weekly update as your Meta and Google numbers.
What's included.
15 and 30 second spots, produced from your existing photos and footage
More than 500 streaming apps and channels, including local news, sports and Spanish-language channels
Targeting by state, metro area, city, ZIP code, county or congressional district
Audiences narrowed by age, household income and primary household language
Plays full screen with the sound on, and is typically non-skippable
Reporting on impressions, households reached and completed views
Political ads accepted, with the required paid-for-by disclaimer on screen
Start with what you have.
Tell us the race or the practice area and the geography you need to cover. We scope the spot and the channels on the call.
How it works.
The spot, the channels, the report. The same sequence every time.
The spot
We cut a 15 or 30 second commercial from the photos and footage you already have. No film crew required, though we can shoot if you want new footage.
The channels
We pick the channels together, from local news to sports to Spanish-language networks, and set the geography down to the ZIP codes that decide your race.
The report
You see impressions, households reached and completed views next to your Meta and Google numbers, in the same weekly update.
Streaming TV questions, answered.
The questions we hear first. Anything else, ask us on the call.
Yes. The ad plays full screen with the sound on inside streaming apps and channels on the television, not as a banner on a phone.
The inventory includes over 180 local news channels, more than 50 sports channels and Spanish-language channels. Availability changes, so we confirm the channel list with you at launch. Hulu is not available for political campaigns.
By geography first: state, metro, city, ZIP code, county or congressional district. Then by age, household income and the primary language spoken at home.
For political ads, the sponsor name, contact information and a paid-for-by disclaimer visible throughout the spot. We build that into the edit.
Related reading
Guides from the Advocacy Aces blog.
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Political AdvertisingDo Political Ads Work? Reach Voters Where They Are
Voter attention moved to phones and feeds. What digital ads do for a campaign: reach and repetition inside a district, targeting and languages, what the reporting shows, and what a week of the work looks like.
12 min read -
Campaign StrategyName Recognition in Politics: How Candidates Build It
A familiar name can raise support in low-information races, but one heavy week of Facebook ads is not enough. Here is what the research shows and a plan to build recognition before ballots go out.
12 min read -
Campaign StrategyDigital Marketing for Political Campaigns: A Florida Guide
The five things to build before a campaign's first ad runs, the Florida and platform rules that apply, and an honest look at what digital ads can and cannot do.
14 min read
Ready to put your ad on the living room screen?
Schedule a consultation. We will talk through your goals, your audience, and what your marketing should be doing for you, before you commit to anything.