Services / Strategy
Strategy first. Then the feed.
Posts, carousels, reels and clipping on a day-by-day calendar.
A feed that goes quiet reads as a campaign that gave up. We plan a day-by-day content calendar, create the posts, carousels and reels, cut your long interviews into short clips, and respond to the news cycle the same day, so every voter or client who checks you out finds a page in motion.
Election day, 7 AM Need a Ride? How we choose what to post. Four questions, every date.
Before a date goes on the calendar it has to pass four checks. We ran the August of a congressional campaign through them, from the first of the month to the primary on the 18th: one piece a day. Pick a date from that plan to see how it passed and what it became.
- 01
Does it connect to a poll-tested issue or motivation?
The date has to touch something the district already cares about, measured in the polling, never guessed. Anniversaries that line up with a plank, and costs people feel every week.
- 02
Does it serve the whole district?
The plan alternates universal-benefit anchors (Social Security, Medicare, the ADA, the cost of living) with heritage-of-the-vote anchors (the 14th Amendment, the Voting Rights Act, John Lewis), so no week speaks to one group only.
- 03
Can it carry a voter action?
Register, request a ballot, vote early, share, give. A post that cannot end in one of those is a nice fact, not a post.
- 04
Can it be verified?
Every date and figure in the plan is checked against a primary source before it is written up. If we cannot verify it, it does not run.
Pick a date from the plan
Saturday, August 1, 2026
Black Business Month kickoff
- Poll-tested issue
- Whole district
- Voter action
- Verified
Passed all four
The hook, as written
This month honors Black-owned business. Dale spent 18 years opening county doors for them. The receipts are public record. Planned in the calendar. The delivered piece is not shown here.
Thursday, August 6, 2026
The Voting Rights Act turns 61
- Poll-tested issue
- Whole district
- Voter action
- Verified
Passed all four
The hook, as written
61 years ago, Americans bled for the ballot. Twelve days from now, FL-20 uses it. Planned in the calendar. The delivered piece is not shown here.
Saturday, August 8, 2026
Early voting opens
- Poll-tested issue
- Whole district
- Voter action
- Verified
Passed all four
The hook, as written
FL-20, the doors are open. Nine days of early voting start today. Planned in the calendar. The delivered piece is not shown here.
Monday, August 10, 2026
First day of school in Broward
- Poll-tested issue
- Whole district
- Voter action
- Verified
Passed all four
The hook, as written
Broward goes back to school today. Drive slow in school zones. And parents, after drop-off, early voting is open. Planned in the calendar. The delivered piece is not shown here.
Friday, August 14, 2026
Social Security turns 91
- Poll-tested issue
- Whole district
- Voter action
- Verified
Passed all four
The hook, as written
91 years ago this week, America made a promise to its workers. Early voting is open right now. Vote like the promise depends on it. 
Tuesday, August 18, 2026
Primary day and the 19th Amendment turns 106
- Poll-tested issue
- Whole district
- Voter action
- Verified
Passed all four
The hook, as written
106 years ago today, American women won the right to vote. Today, FL-20, use it. Polls are open. Written for the campaign and shown verbatim. Its claims are the campaign's.
For a law firm the same four questions become: does it fit a practice area you want more of, does it serve your whole client base, does it end in a call or a booking, and is it a claim the Bar rules let you make.
The lanes. Every post has a job.
A lane is the job a post does: inform a voter, show a receipt, mark a date, get someone to the polls. Naming the lane before the design keeps a feed from turning into a scrapbook. Pick a lane to see which of our pieces from this campaign ran in it.
Every piece on this page, tagged with the lane it ran in.
Cost of living One pressure at a time, groceries, insurance, gas, paired with the plank that answers it.
Voter info Deadlines, ballots, locations, hours. The logistics of the vote, said plainly and early.
Resource Something to save and share: help lines, a scam alert, a benefit people do not know they have.
Anchor An anniversary that lines up with a plank and ends in an action.
Record One receipt from the record per post, with the history in the caption.
Community The candidate or the firm out where people are, in real photos.
GOTV Get out the vote: the plan, the ride, the precinct, the day.
No piece on this page ran in Victory, Testimonial, and Civics: those posts carry poll figures, supporter footage or event photos we do not publish.
The cadence and the format. One post a day, built once a week.
The August plan we prepared ran 18 days, one piece a day up to the primary, with room to swap any evergreen row for the news. It runs on a weekly rhythm and a short list of format rules that never change.
18 days in August, one piece a day.
- Sun Build day
- Mon AM 8 to 10
- Tue PM 6 to 9
- Wed AM 8 to 10
- Thu PM 6 to 9
- Fri AM 8 to 10
- Sat
- 1 Sunday is build day. The next seven posts are produced in one sitting from the master schedule; batching beats a daily scramble.
- 2 All seven go into the queue with dates and times across Instagram, Facebook and X. Weekday mornings 8 to 10 and evenings 6 to 9 perform best, staggered so posts never stack.
- 3 Each post is adapted per platform: the full caption on Instagram, links allowed on Facebook, tightened copy under 280 characters on X with the link in the first reply.
- 4 Any evergreen row can give way to a news trigger the same day without breaking the cadence.
The format rules.
- Feed posts and carousels at 4:5. Reels at 9:16.
- A real photo of the candidate or the firm on every piece. Never an AI face.
- Captions run long and read like letters, with the name, the district and the county woven in for search.
- Two campaign hashtags anchor every post, five at most.
- X posts under 280 characters, with the link in the first reply.
- The contact block on every piece, and on the first and last slide of a carousel.
- Dense, information-rich layouts for an audience that reads. Saveable beats minimal.
- Registration language until the deadline, early-voting language while the polls are open, election-day language on the day.
- Never name opponents, on a graphic or in a caption.
One post, two feeds.
The same card at 4:5 for Instagram and Facebook and at 16:9 for X. Nothing is stretched or cropped to fit; it is laid out again. Switch the feed to see the re-cut.
Two posts from the same campaign, each in both formats.
The plan and the pieces. August, one piece a day.
The August content of a congressional campaign, from the first of the month to the primary on the 18th: one piece a day, from the plan we prepared and the pieces we made for it. On some days the piece is the one a written calendar planned for that date, with its time where the calendar set one; the other days carry pieces we made for the campaign. Open a day to see the piece.
S single image, C carousel, R reel, CL clips. Select a piece to open it.
August 2026
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8 Early voting opens
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16 Last day of early voting
- 17 Election eve
- 18 Election Day
August 1 to the primary on August 18, one piece a day. On some days the piece is the one a written calendar planned for that date, with its time where the calendar set one; the other days carry pieces we made for the campaign. Testimonial reels and shared third-party pieces are not listed.
The work. Carousels that earn the swipe.
5 carousel sets from the same campaign. Pick one and swipe. A set with a 16:9 re-cut for X shows it under the phone.
District 20
A handshake on the cover, then three slides that each pair a photograph with three icon cards: a group holding street signs, a black and white march, the candidate beside an older man. The close is the candidate holding a trophy beside a four-point list. Five slides on a dark ground, and the photographs are the reason to keep swiping.
5 slides, Instagram, 4:5
Prosperity for All
A portrait and a swipe prompt on the cover, then the record in a four-box grid, the agenda in six icons, and community resources beside the candidate at a microphone. Four slides that go from who he is to what he has done to what comes next, each one readable at a glance.
4 slides, Instagram, 4:5
Kitchen Table Ledger
Cost of living lane. From the problem to the causes, then the local picture, then where to get help. Four slides, and the same four laid out again for X.
4 slides, Instagram, 4:5 4 slides, X, 16:9
Kitchen Table Ledger, Insurance
The second ledger, on insurance: the same frame applied to the next pressure on the list, so the series is recognizable at a glance.
4 slides, Instagram, 4:5
7 Day Countdown
Voter info lane. Seven days to the registration deadline, one number per slide, the ask on the last one.
3 slides, Instagram, 4:5
One idea per slide
Each slide makes a single point, so the post reads at a glance and rewards the swipe.
The last slide carries the ask
Save it, share it, register, call: whatever the piece is for, it lands on the final slide, with the candidate or the firm front and center.
Re-cut for every feed
4:5 for Instagram and Facebook, 16:9 for X. The same story, laid out for the screen it runs on.
Numbered and branded
A header strip, a page counter and the contact block on every slide, so a screenshot of slide three still says who it came from.
Reels for the last three days.
Vertical, captioned and filed to the day they were made for. Press play on the Election Day reel.
Congressional campaign. Paid-for-by line included in every cut.
Reel 
Reel 
Reel 
Clipping. One appearance, sixteen clips.
Sixteen short-form clips cut from one podcast appearance.
You do the interview once. We cut the strongest moments into vertical clips, add captions and a hook on the first frame, and spread them across the calendar.
- Interviews, radio and podcast appearances
- Vertical, captioned, ready for Reels and Shorts
- Every paid ad gets a second life as organic content
What's included.
A day-by-day content calendar through election day, or through your quarter
Image posts, carousels and reels, created for you
Current events content, turned around the same day
Clipping: interviews, radio and podcast appearances cut into short clips
Every paid ad gets a second life as organic content
Formats adapted for Instagram, Facebook, X and YouTube Shorts
We create and schedule the posts. Comment and message replies stay with your team.
How it runs.
01Plan
A day-by-day calendar through election day, or through your quarter, built around the dates that matter: deadlines, anniversaries, early voting, your events.
02Make
Image posts, carousels, reels and clips, built with your real photos and sized for Instagram, Facebook, X and YouTube Shorts.
03Schedule
Posts go into the queue ahead of time, with room to turn current events content around the same day. Replies to comments and messages stay with your team.
Related reading
Guides from the Advocacy Aces blog.
-
Law Firm MarketingLaw Firm Social Media Strategy: Give Every Post a Job
More posts do not fix a direction problem. Give every law firm post one job, keep it inside the Florida Bar's advertising rules, and make sure someone answers when a prospect is ready.
12 min read -
Social Media and Paid AdsOrganic vs Paid Social Media for Law Firms and Campaigns
Posting is presence. Advertising is distribution. How law firms and campaigns combine organic and paid social media, and what changes under Florida Bar and political ad rules once you pay.
12 min read -
Social Media and Paid AdsBoost Post vs Ads Manager: Why You Need a Funnel
Boosting a post is advertising, with fewer controls than Ads Manager. A boost buys the reach, and a funnel builds what comes next. Here is how law firms and campaigns turn reach into calls, donations and votes, and the rules that apply once you pay.
12 min read
Ready for a feed that shows up every day?
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