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A feed that never goes quiet.

Posts, carousels, reels and clipping on a day-by-day calendar.

A feed that goes quiet reads as a campaign that gave up. We plan a day-by-day content calendar, create the posts, carousels and reels, cut your long interviews into short clips, and respond to the news cycle the same day, so every voter or client who checks you out finds a page in motion.

ContentCalendarClipping
Schedule Consultation Open the calendar
Real post, final sprint Election day, 6:30 AM
Election day post announcing the polls are open
Polls Are Open Post, English
Election day post offering rides to the polls Election day, 7 AM Need a Ride?

The calendar, day by day. The final sprint, planned to the post.

This is the content calendar we prepared for a congressional campaign's last nine days before its primary: two posts a day, each one briefed and designed ahead of time. Open a day to see the piece that ran. Days we cannot verify stay empty.

23 pieces

S single image, C carousel, R reel. Select a piece to open it.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17 Election eve
  18. 18 Election Day
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
  31. 31

Only days we can verify from the written calendar or from the dates on the delivered files are filled in; the rest stay empty. Times are shown where the delivered file carries one. Added marks a piece that was not in the written plan.

Reels for the last three days.

Vertical, captioned and filed to the day they were made for. Press play on the Election Day reel.

Congressional campaign. Paid-for-by line included in every cut.

Poster frame of the early voting reel Reel
Early Voting reel Aug 16, Instagram Reel
Reel
Election Day reel Aug 18, Instagram Reel
Poster frame of the homeownership reel Reel
Homeownership reel Aug 18, Instagram Reel

One story, four swipes. Then re-cut for X.

A carousel earns the swipe. This one walks from the problem to the causes, then to the local picture, then to where to get help. The same four slides were laid out again at 16:9 for X, and you can swipe that set too.

Instagram, 4:5 1 / 4
First slide of the Kitchen Table Ledger carousel
Second slide of the Kitchen Table Ledger carousel
Third slide of the Kitchen Table Ledger carousel
Fourth slide of the Kitchen Table Ledger carousel
Re-cut for X X, 16:9
The same carousel slide re-cut for X
Second slide of the Kitchen Table Ledger carousel re-cut for X
Third slide of the Kitchen Table Ledger carousel re-cut for X
Fourth slide of the Kitchen Table Ledger carousel re-cut for X
1 / 4

Four-slide Instagram carousel for a congressional campaign, with its four-slide X version.

One idea per slide

Each slide makes a single point, so the post reads at a glance and rewards the swipe.

The last slide carries the ask

Save it, share it, register, call: whatever the piece is for, it lands on the final slide, with the candidate or the firm front and center.

Re-cut for every feed

4:5 for Instagram and Facebook, 16:9 for X. The same story, laid out for the screen it runs on.

Numbered and branded

A header strip, a page counter and the contact block on every slide, so a screenshot of slide three still says who it came from.

Single posts. Built to be saved and shared.

Anniversaries that line up with a plank, resource cards, voting logistics and record posts, all in the campaign's own brand system. Eight from the same congressional campaign.

Election day post announcing the polls are open
Polls Are Open Election day, 6:30 AM
Post marking the anniversary of Social Security
91 Years of Social Security Anniversary post
Save-this post listing Broward County help lines
Broward Help Lines Resource card
Issue post about the cost of living in Broward
Cost of Living Issue post
Post about rental assistance delivered during the candidate time in office
Rental Assistance Record post
Get out the vote post with a QR code to find your precinct
Know Your Precinct GOTV, QR code
Post listing early voting locations
Early Voting Locations GOTV
Post marking the anniversary of the 14th Amendment
Born Here, You Belong Here Anchor date post

One post, two feeds.

The same resource card at 4:5 for Instagram and Facebook and at 16:9 for X. Nothing gets stretched or cropped to fit; it gets laid out again.

Save-this post listing Broward County help lines
Resource card, 4:5
The help lines post re-cut for X
X, 16:9
Grid of sixteen short vertical clips cut from a single podcast appearance
Sixteen clips from one podcast appearance, congressional campaign.

Clipping. One appearance, sixteen clips.

Sixteen short-form clips cut from one podcast appearance.

You do the interview once. We cut the strongest moments into vertical clips, add captions and a hook on the first frame, and spread them across the calendar.

  • Interviews, radio and podcast appearances
  • Vertical, captioned, ready for Reels and Shorts
  • Every paid ad gets a second life as organic content

What's included.

A day-by-day content calendar through election day, or through your quarter

Image posts, carousels and reels, created for you

Current events content, turned around the same day

Clipping: interviews, radio and podcast appearances cut into short clips

Every paid ad gets a second life as organic content

Formats adapted for Instagram, Facebook, X and YouTube Shorts

We create and schedule the posts. Comment and message replies stay with your team.

How it runs.

01Plan

A day-by-day calendar through election day, or through your quarter, built around the dates that matter: deadlines, anniversaries, early voting, your events.

02Make

Image posts, carousels, reels and clips, built with your real photos and sized for Instagram, Facebook, X and YouTube Shorts.

03Schedule

Posts go into the queue ahead of time, with room to turn current events content around the same day. Replies to comments and messages stay with your team.

Schedule Consultation

Pairs well with.

Copywriting Scripts, ad copy, emails, op-eds and mailers, in your voice Enterprise Ad Consulting For teams that run their own ads and want an expert in the room

Related reading

Guides from the Advocacy Aces blog.

Ready for a feed that shows up every day?

Schedule a consultation. We will talk through your goals, your audience, and what your marketing should be doing for you, before you commit to anything.

Schedule Consultation contact@advocacyaces.com
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