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Claxton Law Group

Case study / Law firm

Claxton Law Group: four years as fractional CMO

A law firm that opened in August 2022 with no social accounts, no ad accounts and no marketing team. We have been its fractional CMO from that first day.

What we delivered

Social and ad accounts built from zero, strategy, Meta and YouTube ads, video ads on immigration topics in English and Haitian Creole, five custom songs, and audio repair.

Poster frame of the Claxton Law Group Naturalization video ad, a man smiling on a street

Four years as the firm’s fractional CMO. We built the marketing from zero.

The firm opened its doors in August 2022 and we have run its marketing since the day it launched.

There were no social accounts, no ad accounts and no marketing team. We created the social accounts, set up the ad accounts and built the program from there. We run the strategy, the Meta ads, the YouTube ads and the video production.

The figures below are the firm’s own, over the four years we have run its marketing. They are the whole firm’s record, and marketing is one part of what built them.

The firm’s website was built by WRKS Online, not by us.

Gross revenue since 2022
$5.8 million+
Active clients
3,000+
Years as fractional CMO
4

The firm’s figures are reported by Claxton Law Group, cover the period since it opened in August 2022, and are current as of September 2026.

Disclosure: Christian Gonzalez, founder of Advocacy Aces, is also Co-Founder and CMO of Claxton Law Group.

The Meta ads. The firm’s ad account, in Meta’s own totals.

We have run the firm’s Meta ads since it began advertising. The figures below measure the ads, not the firm’s revenue or its clients.

Law firm

  • Meta ads
  • Account totals, as of September 2026

Source: Meta Ads Manager, the firm’s ad account, 119 campaigns since the firm began advertising, as of September 2026. Meta ads only; the YouTube ads are not included.

The video ads. Immigration topics, in English and Haitian Creole.

Nothing plays until you press it, and one ad plays at a time.

  • Asylum

    Video ad · English

  • Family petition

    Video ad · English

  • Naturalization

    Video ad · English

  • Parole

    Video ad · English

  • TPS

    Video ad · English

  • VAWA

    Video ad · English

  • Asylum, Haitian Creole

    Video ad · Haitian Creole

  • Family petition, Haitian Creole

    Video ad · Haitian Creole

  • TPS, Haitian Creole

    Video ad · Haitian Creole

The songs. One firm, several styles.

  1. New Day R&B
  2. On Avance French Afrobeat
  3. Live Without Fear Salsa
  4. Claxton Reggaeton Reggaeton
  5. Bossa Nova Promo Bossa Nova
Hear them on the Audio page

Audio repair.

The same outdoor recording, before and after repair.

Listen on the Audio page
Diane Claxton

In her words

“They've been a true partner in our firm's rapid growth. From strategy to execution, they helped us scale to the point I had to pause ads a couple of times from too many clients.”
Diane Claxton, Founder, Claxton Law Group

Disclosure: Christian Gonzalez, founder of Advocacy Aces, is also Co-Founder and CMO of Claxton Law Group.

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