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您的竞选团队或律师事务所发出的每一个字

每一个字,都是您的口吻。

脚本、广告文案、邮件、署名评论文章和邮寄宣传品,以您的口吻撰写。

核心信息选对了,就能胜过预算。我们撰写视频脚本、广告文案、邮件、演讲稿、署名评论文章、声明和邮寄宣传品,让您的竞选团队或律师事务所说出值得一说的话,并确保这些信息在每一个出现的地方都保持一致。

从脚本到成片。先有文字,再有广告片。

同一场国会竞选的三支广告片。选择一支,阅读我们撰写的脚本原文,配音词与屏幕文字并排,再点击播放最终上线的成片。其中两支还有以候选人本人口吻撰写的版本,可以切换查看。

国会竞选

  • 从脚本到成片
  • 视频广告

Rapid Fire

脚本

RAPID FIRE :18–20

Each receipt snaps on screen with the VO.

配音 屏幕文字
Dale Holness delivered millions in rental relief for Broward, MILLIONS in rental relief
built hundreds of affordable homes, HUNDREDS of affordable homes built
and secured a $20 million investment to revitalize our community. $20 MILLION to revitalize our community
Dale Holness is a fighter for all of us. A FIGHTER FOR ALL OF US
Send him to Congress — vote by August 18th. DALE HOLNESS FOR CONGRESS · Vote by Aug 18
END CARD: Logo · Paid for by Holness for Congress

广告片 Rapid Fire,Vertical, 15 s

Thinks Big

脚本

THINKS BIG :18–20

Fast, driving, confident — bigger, more sweeping energy than the community cut.

配音 屏幕文字
Dale Holness backed a $2.6 billion expansion of our international airport. $2.6 BILLION airport expansion
Powered a $3.2 billion upgrade to Port Everglades — fueling jobs and global trade. $3.2 BILLION Port Everglades · jobs & trade
Supported $1.75 billion to grow our convention center and tourism. $1.75 BILLION convention center & tourism
And approved $120 million for better roads — creating nearly 1,500 jobs. $120 MILLION roads · ~1,500 jobs
Dale Holness is a fighter for all of us. A FIGHTER FOR ALL OF US
Send him to Congress — vote by August 18th. DALE HOLNESS FOR CONGRESS · Vote by Aug 18
END CARD: Logo · Paid for by Holness for Congress

THINKS BIG :18–20

Fast, driving, confident.

配音 屏幕文字
I backed a $2.6 billion expansion of our international airport. $2.6 BILLION airport expansion
I helped power a $3.2 billion upgrade to Port Everglades — fueling jobs and global trade. $3.2 BILLION Port Everglades · jobs & trade
I supported $1.75 billion to grow our convention center and tourism. $1.75 BILLION convention center & tourism
And I approved $120 million for better roads — creating nearly 1,500 jobs. $120 MILLION roads · ~1,500 jobs
I don't think small when it comes to Broward. HE BUILDS BIG FOR BROWARD
I’m Dale Holness. Vote me for Congress, and I'll keep fighting for prosperity for all of Broward. DALE HOLNESS FOR CONGRESS · Vote by Aug 18
END CARD: Logo · Paid for by Holness for Congress

广告片 Think Big,Vertical, 25 s

Money Back in Your Pocket

脚本

MONEY BACK IN YOUR POCKET :18–20

配音 屏幕文字
Dale Holness built hundreds of affordable homes for Broward families. HUNDREDS OF HOMES affordable housing for Broward families
Cut property taxes for our seniors with an expanded homestead exemption. $50,000 EXEMPTION property tax relief for seniors
And fought for a living wage — putting an estimated $14 million a year back into our local economy. $14 MILLION A YEAR back into Broward's economy
Dale Holness is a champion for the working class. A CHAMPION FOR THE WORKING CLASS
Send him to Congress — vote by August 18th. DALE HOLNESS FOR CONGRESS · Vote by Aug 18
END CARD: Logo · Paid for by Holness for Congress

MONEY BACK IN YOUR POCKET :16–18

配音 屏幕文字
We built hundreds of affordable homes for Broward families. HUNDREDS OF HOMES affordable housing for Broward families
I cut property taxes for our seniors with an expanded homestead exemption. $50,000 EXEMPTION property tax relief for seniors
And I fought for a living wage — putting an estimated $14 million a year back into our local economy. $14 MILLION A YEAR back into Broward's economy
Working families built this county. I'll never stop fighting for them. A CHAMPION FOR THE WORKING CLASS
I’m Dale Holness. Send me to Congress, and I'll keep fighting for prosperity for all of Broward. DALE HOLNESS FOR CONGRESS · Vote by Aug 18
END CARD: Logo · Paid for by Holness for Congress

广告片 Money Bump,Vertical, 20 s

脚本是撰写时的原文,广告片是上线时的成片。最终成片的版本晚于这些脚本页签,因此会有一两句台词不同。

长篇脚本。60 秒,五个节拍。

一分钟的脚本每次都按同样的方式搭建:前 10 秒的开场钩子、一个承诺、证据、回到当下,以及收尾。逐步阅读我们为同一场竞选撰写的独立日脚本,以及交给剪辑师时附带的屏幕文字和 B-roll 备注。

FOURTH OF JULY — Dale Holness (Master Cut, ≈:55–60)

Dale VO, unhurried and warm. Recorded July 1, built to air across the weekend.

仅有脚本

01 开场钩子 0–10s

This Saturday, America turns 250 years old. On my first Fourth of July in this country, I watched the fireworks from a distance. I didn't know a soul. I had two hands and a hope that someone like me could make it here.

屏幕文字和 B-roll

  • [TEXT: America turns 250.]
  • [B-ROLL: a quiet night sky, an ordinary street]

02 承诺 10–24s

Because two and a half centuries ago, ordinary people — not kings — decided they'd shape their own future. And the promise underneath it was simple: where you start doesn't decide where you finish. Everyone deserves a fair shot. We didn't begin living up to it — but every generation since has pushed to make it true for more people. That's the American story.

屏幕文字和 B-roll

  • [B-ROLL: flag, founding imagery → diverse South Florida neighborhoods, families]

03 他的证据 24–38s

It's my story too. I came here with next to nothing and built a life. Then I spent 18 years making sure more families in Broward got that same chance — the same shot this country gave me. Not from a podium. In our own neighborhoods.

屏幕文字和 B-roll

  • [SUPER: Broward County Commissioner & Mayor · 18 years of service]
  • [B-ROLL: Dale with constituents]
  • [optional on-screen stat]

04 回到当下 38–50s

This weekend, I'll watch those same fireworks from my own backyard. Family on the grass. A street full of neighbors. The distance between that first Fourth and this one — that's the whole thing. That's what this country can still do for anyone.

屏幕文字和 B-roll

  • [B-ROLL: a gathering filling in, warm, golden light]

05 收尾 50–60s

Two hundred fifty years in, the promise still isn't finished. But that's the point — we keep building it. Together. From my family to yours: happy birthday, America.

屏幕文字和 B-roll

  • [TEXT: Dale Holness · Democrat for U.S. Congress, FL-20]

两条文案,一则广告。我们撰写不同版本,由账户数据决定取舍。

同一则募款广告的两版正文,专为竞选团队撰写,用于相互对比测试。以更低成本带来更多捐款的版本留下,另一版淘汰。您可以并排阅读这两版,旁边就是竞选团队投放的捐款广告。

正文
Dale Holness 国会竞选

文案 A

More affordable homes. More good-paying jobs. More opportunity for the families who built this community. Dale Holness will fight to bring all of it to Florida's 20th district, because as your Mayor and Commissioner, he already has: • Added 1000+ affordable homes built in the neighborhoods others forgot • Generated $248M directed to local small businesses • Secured $59M in emergency rental assistance to keep families in their homes • A $50,000 homestead exemption to cut property taxes for our seniors • 10,000+ neighbors helped to become U.S. citizens, completely free • 18 years delivering for Broward That's not an empty promise. It's a pattern. Dale never needed a title to fight for this community, and he's ready to take that fight to Washington. Help send Dale to Congress. Donate before the August primary at holnessforcongress.com.

文案 B

Support Dale Holness for congress to bring more affordable housing, stronger small businesses, and real opportunity to Florida's 20th. He's not asking you to take it on faith. He's got the receipts. As your Mayor and Commissioner, he already has: • Added 1000+ affordable homes built in the neighborhoods others forgot • Generated $248M directed to local small businesses • Secured $59M in emergency rental assistance to keep families in their homes • A $50,000 homestead exemption to cut property taxes for our seniors • 10,000+ neighbors helped to become U.S. citizens, completely free • 18 years delivering for Broward Dale came to Broward as an immigrant with nothing and spent the next 20 years making sure the next family got the same shot. He never needed a title to fight for this community, and with your support, he'll keep fighting for it in Washington. Help power the campaign. Donate today at holnessforcongress.com.
Square fundraising ad for Holness for Congress with candidate photo and a donate call to action
捐款广告,1:1

为竞选团队的募款广告撰写的两条文案,旁边是其捐款广告。

开场钩子。一句话,让人想读下一句。

我们为该竞选准备的 44 天内容计划中,每个关键日期都提前写好了开场钩子:配文的第一句,决定了有没有人读第二句。以下是原文;凡是已交付的帖子在本站有展示的,帖子就放在它的开场钩子旁边。

7 月 9 日 关键日期

The 14th Amendment turns 158

开场钩子

158 years ago, America wrote a promise into the Constitution: born here, you belong here. Last week, the Supreme Court kept it.
Post marking the anniversary of the 14th Amendment
已交付的帖子 · Dale Holness
7 月 16 日 关键日期

The 988 Lifeline turns 4

开场钩子

Four years ago, America got a three-digit number for a crisis. Save this post. Share it with someone who needs it.

仅有开场钩子

7 月 17 日 关键日期

John Lewis, six years

开场钩子

He crossed a bridge so you could cross a ballot box. The deadline to register is Monday.

仅有开场钩子

7 月 19 日 选民须知

Seneca Falls, 178 years

开场钩子

In 1848, women gathered at Seneca Falls to demand the ballot. Tomorrow is your deadline to claim yours.

仅有开场钩子

7 月 20 日 选民须知

Last day to register

开场钩子

Today is the deadline. After midnight, the door closes on August 18.

仅有开场钩子

7 月 21 日 生活成本

Tax-free school shopping is live

开场钩子

Florida families: every school supply run between now and August 20 is tax free. Save this list.

仅有开场钩子

7 月 26 日 关键日期

The ADA turns 36

开场钩子

36 years ago, America decided disability would not mean exclusion. The work is not finished.

仅有开场钩子

7 月 30 日 关键日期

Medicare and Medicaid turn 61

开场钩子

61 years ago, America promised its seniors they would not face illness alone. A promise made should be a promise kept.

仅有开场钩子

8 月 1 日 关键日期

Black Business Month kickoff

开场钩子

This month honors Black-owned business. Dale spent 18 years opening county doors for them. The receipts are public record.

仅有开场钩子

8 月 6 日 关键日期

The Voting Rights Act turns 61

开场钩子

61 years ago, Americans bled for the ballot. Twelve days from now, FL-20 uses it.

仅有开场钩子

8 月 8 日 选民须知

Early voting opens

开场钩子

FL-20, the doors are open. Nine days of early voting start today.

仅有开场钩子

8 月 10 日 关键日期

First day of school in Broward

开场钩子

Broward goes back to school today. Drive slow in school zones. And parents, after drop-off, early voting is open.

仅有开场钩子

8 月 14 日 关键日期

Social Security turns 91

开场钩子

91 years ago this week, America made a promise to its workers. Early voting is open right now. Vote like the promise depends on it.
Post marking the anniversary of Social Security
已交付的帖子 · Dale Holness
8 月 18 日 关键日期

Primary day and the 19th Amendment turns 106

开场钩子

106 years ago today, American women won the right to vote. Today, FL-20, use it. Polls are open.
Election day post announcing the polls are open
已交付的帖子 · Dale Holness
1 / 14

长篇内容。为搜索引擎和 AI 答案引擎而写。

Advocacy Aces 博客上的 11 篇指南,署名 Advocacy Aces,总阅读时长 138 分钟。

长篇内容出自同一批撰稿人:这些指南专为回答人们在 Google 里输入、向 AI 助手提出的问题而写,每篇都注明来源,文末附有常见问题。以下三篇与本页最为相关:

博客以英语撰写。 博客(英文)

阅读博客

运作方式。倾听、定调、撰写、交付。

三个步骤,依次进行。每一句话都由您阅读并批准,然后才会发出。

  1. 1

    倾听

    我们从您真实的说话方式入手:采访、过往演讲,以及您向邻居介绍自己工作时的方式。

  2. 2

    定调

    用一个清晰直白的核心信息,给人们一个投票支持的理由,或一个打电话联系的理由。其余一切都为它服务。

  3. 3

    撰写与交付

    借助 AI 快速起草脚本、广告、邮件和邮寄宣传品,再由真人编辑,让它们听起来像您,而不像机器。

AI 起草,撰稿人编辑,您来批准。

包含内容。

视频和 Reels 脚本

广告标题、配文和正文

邮件和短信序列

网站和落地页文案

署名评论文章、声明、新闻稿和演讲稿

邮寄宣传品和印刷品文案

从一篇文案开始。

告诉我们是哪一场选举或哪个执业领域,以及必须说出的那一件事。在撰写其他任何内容之前,您会先拿到一份以您口吻写成的草稿来阅读。

关于文案撰写的常见问题。

这是我们最常被问到的两个问题。其他问题,欢迎在通话时提出。

这正是我们的工作。我们根据您的采访和履历撰写,每一句话在发布前都由您批准。

会,用来提高速度。所有内容都由撰稿人编辑,未经真人阅读的内容一律不会发出。

准备好让每一个字都像您在说话了吗?

预约一次咨询。在您做出任何决定之前,我们会和您一起梳理您的目标和受众,以及您的营销应该为您做些什么。

ADVOCACY ACES